ABOUT THE CEO / @__DJENKINS
THE EYE
BEHIND
RAREST.
A POINT OF VIEW, WORN OUT LOUD.
Give the familiar
a different shape.
Led by @__djenkins, RAREST FASHION puts contrast at the center: relaxed streetwear silhouettes, bright color, rhinestone lettering and flame details.
A tracksuit can be an everyday uniform and still carry a point of view. The women’s direction takes that idea into a cropped jacket, curved lines and a flared leg. Different proportions. The same instinct to stand apart.
The personality is in how the pieces come together—and how you choose to wear them.
Meet @__djenkins on Instagram01
Shape.
Change the proportion. Change the entire presence.
02
Detail.
Curved lines, flame motifs, lettering that catches the light.
03
Instinct.
Style starts with the person wearing it.